Frequently Asked Questions

What’s a mobile billboard?

Mobile billboards are trucks that have been converted to display large-format out-of-home advertising. Mobile billboards are a cost-effective medium that work well on their own, and they are highly effective as part of a layered out-of-home advertising strategy. Big Traffic’s mobile billboards feature solid-steel box construction, a proprietary zip system that allows us to easily change out vinyls, state-of-the-art LED lighting, and many other features that provide advertisers with high-quality advertising presentation.

How much does a mobile billboard campaign cost?

Rates vary depending on the days of the week, and the number of days and hours of your campaign. The CPM on mobile billboard campaigns is highly cost-effective and efficient. In the Las Vegas visitor corridor, the cost per thousand impressions delivered averages $1 – $2, and in the local market, the average CPM is between $2 and $4.

Because every campaign is different, we work closely with each client to develop custom schedules and routes that achieve advertising goals, while working within budget guidelines.

What routes do you offer for mobile billboard advertising?

Advertising is our only business and our mobile billboard routes are customized to target your audience. In the Las Vegas visitor corridor or in the local Las Vegas market.  Visitor market campaigns primarily run on the Las Vegas Strip and on the main visitor corridor roads. Routes targeting convention or event audiences are customized to include the convention or event venues, as well as the  pedestrian routes used for walking to and from the venues.

Local Las Vegas advertising routes are customized to target high-traffic streets around retail and target locations, and can include parts of the city where other forms of out-of-home advertising are scarce or non-existent.

Is there a minimum time campaign length?

Our minimum campaign length is one day with a minimum of 6 hours. Our team works with you to determine your advertising objectives to help you develop campaigns to achieve your goals.  Short-term campaigns work best when multiple mobile billboards are used to ensure that enough reach and frequency are delivered  To accommodate our clients,  Big Traffic operates 24/7 every day of the year, with the exception of Thanksgiving Day and Christmas Day.

How many mobile billboards do you have available?

Big Traffic has a fleet of 17 mobile billboards, and we are capable of running campaigns 24 hours a day, 7 days a week. Inventory availability is demand based and early reservations are suggested during high-demand periods.

Are mobile billboards really effective?

The short answer is yes. Research shows that mobile billboard advertising recall is significantly higher than other forms of out-of-home advertising on the Las Vegas Strip. The best testament of the effectiveness of Big Traffic mobile billboards is our clients’ high renewal rates. Some of the highest profile businesses in Las Vegas have made Big Traffic mobile billboards a core part of their marketing mix.

Do you provide Street Teams and Brand Ambassadors?

Yes, we do! Big Traffic can provide WOBI Walking Billboards, Street Team, and Brand Ambassadors.  Our teams are trained to engage with target audiences on behalf of your brand, and we work with you to establish campaign objectives.  Our teams our experienced in working with visitor audiences, special event attendees, and are available to provide booth staffing support.

Can you help me with other forms of out-of-home advertising?

We have deep relationships with the community and with outdoor advertising media partners, which enable us to package multiple outdoor advertising media to provide our clients with convenient and cost-effective solutions.  We are a locally owned and operated company and we know the Las Vegas market inside and out.  We know where the prime locations are, we know prime times, and we know how to get your message out to the right people at the right time.  We’re always available to answer questions and provide recommendations, so give us a call!

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